Melissa Shoes
Melissa wanted to create a site that embodied their fun colorful spirit while still looking like a higher end product.
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A few of our ideation challenges:
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HOME PAGE
Melissa is known as being the home of the original jelly but we wanted to give users more incentive to buy other styles from the brand.
• We created a way finding block that shows all the different styles of shoes they carry to help users more quickly find the shoe that fits their needs
• We created a uniques selling points bar that highlights they key aspects that set Melissa apart from the competition with fun emojis 😜
• We made sure to highlight their many 5 star reviews and also make them shoppable
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PRODUCT PAGE
For the PDP we wanted to keep it simple and ensure that users were not walking away with questions
• We built the page to allow users to see the products other color options and also easily switch between different skus in the background to make the perfect selection.
• We made sure to highlight the sustainability of the product which is very important to their user base according to polls
• We implemented Okendo Review which allowed users to review each item based on things like comfort, durability and value.
CATEGORY PAGE
The 'shop all shoes' page was the highest entry point of the site so we wanted to ensure it was more than just a simple product grid.
• We created multiple customizable banners so that Melissa could easily manage the page and keep the site looking fresh week to week
• We used the wayfining block from the homepage to create a visual filter for shoe style
• We added customizable in-grid sales blocks so the Melissa could use this for promotions, brand story, or benefits
• We designed product cards to show a lifestyle image on hover to bring more of the fun to this page. We also added collection tags on the cards so users can easily see all the shoes in a collection with one click.
OTHER PROJECTS
