The creators of the original jelly shoe - Melissa was born out of disruption. They emerged in 1979 to transform plastic into classic, & classic into extraordinary. Melissa is art, fashion and design. But it is also sustainability. Melissa wanted us to do a quick audit of their site experience and then redesign their navigation and core pages. They wanted a site that was more easily manageable on their end. But more importantly, they wanted a site that met all their customers needs, and felt consistent with their widely-loved social accounts.