HOME PAGE
Their hompage needed a refresh to appear more luxury for their demographic. We also wanted to prompt the user into a discovery journey.
• We designed the page to have more of a 'look book catalog' feel and inspire the user to keep discovering
• We suggested that they better advertise their stylist service. Its a free service that based on our user research, dramatically increases the number of items a user purchases. Therefore more exposure to the program = more sales
• We suggested they create curated edits and collections for their users to explore and shop.
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CATEGORY PAGE
we wanted to reduce the noise of their category page and let their product images tell the story.
• We designed very simple product cards that speak for themsleves
• Based on user sessions we noticed the majority of users were opting to scroll continuously rather than use filters so we decided to design those as a drawer instead.
• We again highlighted the stylist service for those shoppers who come in directly to a collection page
PRODUCT PAGE
For the PDP we wanted to keep it simple but also try to cross sell as much as possible.
• We added a shop the look feature which allows the user to quickly see and shop all articles of the outfit and add to cart.
• We suggested other items that pair well with the item they are currently viewing
• We also suggested other products the user might like based on this selection
• Since their audience was polled to be very concerned with size and fit, we created detailed sizing notes and guides
OTHER PROJECTS
