HOME PAGE
Since they started with so few products we really wanted the launch to be about visual story telling and possibilities.
• We wanted to showcase the different ways users could style and create pieces of their own
• Since they were a start up and competing with the links of Artifact Uprising and other well know brands we suggested getting brand ambassadors that would speak to the new companys' product and value
• We canted it not to just be about 'big moments' since that is what a lot of their competition markets themselves around. We wanted it to be about capturing and memorializing life's little moments that bring us joy, and we tried to encompass that in the photography that we used
CATEGORY PAGE
Because of the limited SKUs at launch, we really tried to focus on the details and benefits of each product
• Focusing on the fact that their is a color/style for every use case
• We wanted to help the user find the book or frame that best suited their needs or theme
PRODUCT PAGE
For the PDP we wanted to keep it simple also focus on the details
• We wanted to call out the key aspects that make each product unique
• Here we focused a lot on style rather than photography because we wanted to show the user how vastly different each product could be depending on the product configuration
OTHER PROJECTS
